The Motorola Xoom and the Atrix are some pretty solid Android mobile devices, but with such high price points it seems consumers are shying away.
Official sales numbers for the Xoom haven’t been released yet, but according to a Dow Jones Wire report analysts from Deutsche Bank are estimating the sales of the Xoom at 100,000 units sold within the tablet’s first month and a half of availability. That is substantially less than the 300,000 the iPad’s first day on sale.
Price is definitely holding it back. A 3G 32GB Xoom, costs a whopping 800 bucks, while the comparable iPad tops out at around US$580. Despite it’s price, Consumer Reports still feels that it is the most viable competitor for the iPad 2.
It’s the same story for the Motorola Atrix, which has disappointing sales figures. The HTC Inspire recently dropped to 50 dollars, via an Amazon Deal. While that is 50 dollars less, the Atrix is still a superb phone, but aside from having to compete with cheaper options, the price of it’s much hyped peripherals is also a deal breaker.
We’ve all seen the commercials, where the guy is being hassled by what appear to be airport security officers. The keyboard dock, with screen look like something you really want, but when you see the price, that all changes. The dock alone is $500, that’s more than double the price of the actual device. That’s like buying a 800 dollar computer, and having to pay over $1600 just to have a monitor and keyboard.
Motorola needs to be realistic. If you really want to compete with the desire that people get in their eyes when Apple releases another shiny, black, chrome and aluminium product, you have to price competitively. We will have to wait and see if their pricing changes with the release of lower price options in the coming months.