DataSift/Twitter selling your old tweets wholesale

Your stats for sale

After you post that highly enlightened, thoughtful, game changing prose on twitter; what happens to those bits and bytes after you’ve moved on to the next topic? Do these monumental┬átestaments┬áto our collective knowledge simply disappear into the ether? Apparently they’re repackaged and sold by Twitter through data-collector, DataSift.

DataSift is not the first company to aggregate your social media updates, but it is the first to have license to collect data as old as ye-olde tweets from 2 years ago. For you and me this data doesn’t mean too much (excepting privacy matters of course), but for a marketer however, there’s gold in those mundane tweets. DataSift positions themselves as the only social media aggregator with scalability options – making it totally feasible to cross-reference trends on twitter with the announcement of a product ‘x’.

Now that privacy issue we mentioned; yeah it sounds questionable but for what it’s worth, if you delete a post from Twitter, it’s deleted from DataSwift’s servers. Which is just slightly better than Facebook/Google.

Let us know what you think.