Hyundai takes augmented reality advertising to the next level

While people are still just beginning to tap into the potential of augmented reality, Hyundai took a step back by using a good old projector-and-wall method for its latest viral marketing campaign. Location based? Google maps overlays? Pish posh, says Hyundai! Instead of using the old and weathered approach of projecting some image or message on the side of a building, Hyundai created an insane projector experience on a wall of a building that also included attaching a fully functional car to that wall and having a driver walk down the wall and into the car. And then the looks of shock and awe began from the audience below. Check out the video below for one of the coolest marketing campaigns ever!

Source: Jalopnik

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