Yes. Toyota is launching a “social network” for its customers, who really want to get into the culture of Toyota. The network, “Toyota Friend” is not an independent social network, but combines the functionality of Twitter and Facebook to let you know when your car needs care, as in the case of the demo unit, that reminded the owner that his Plug-In EV needed to be charged. Once the vehicle is plugged it, you can be notified when it will be completely charged. These exchanges can be made private, or spread all over your (real)  social networks.
The network also allows you to befriend other Toyotas and their owners, as well as keep tabs on your car. Don’t get too excited, however. The service isn’t set to be released until 2012, and that’s only for Japanese Hybrid and EV owners.

Check out the full press release after the break. Continue reading “Toyota looks for its own social network”