Netflix’s about-face: Qwikster is dead

Does anyone happen to know what the shortest length of time that a company has committed to a strategy? I was nearly positive I wasn’t going to see an about-face like HP’s handling of WebOS for a long time; I was wrong.

Today, Netflix announced that they were wrong. People don’t want two separate sites, IDs, and log-in credentials to rent a DVD that’s not available on the same company’s streaming service. Clearly my life needs to be further complicated by not finding what I’m looking for in one place, that was after all, the bet that Netflix’s Reed Hastings was making.

Thankfully we can all just put this ugly idea behind us as Hastings issued a formal apology to Netflix users for the confusion. It takes great character and leadership for a company to backpedal in the way which Netflix has; and as one of the customers that have stuck by this is a good sign. Good on you Netflix, now can I get Pirates of Silicon Valley on Netflix Instant?

Full text from Netflix:


It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password… in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value our members, and we are committed to making Netflix the best place to get movies & TV shows.

Thank you.



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