If you’ve been shopping for concert tickets recently, you may have noticed something new. On Tuesday, Ticketmaster updated their interactive seating maps to allow Facebook users to tag themselves to their purchased seats. So if you’ve been contemplating going to that Katy Perry concert but weren’t sure if your friends were going, now you know.
Ticketmaster’s executive VP of E-Commerce, Kip Levin explained that their research shows that people buy more concert tickets when they know that their friends are attending and they’re more likely to spend more money to sit near their friends. The excerpt below is from the article on Mashable:
The idea, says Ticketmaster executive vice president of ecommerce Kip Levin, is to return the ticket-buying experience to its pre-web social origins. “Online took away from the old experience of going down to the record store to purchase tickets,” he says. “This is a way to go back to that.”
It’s a little ironic that a company that prides itself on taking away the hassle of waiting on line for concert tickets is backtracking and saying that people actually enjoy knowing which shows their friends are watching. According to Ticketmaster, the feature is now available on some 9,000 events. Check out how works below.