{"id":8002,"date":"2011-06-10T10:25:10","date_gmt":"2011-06-10T15:25:10","guid":{"rendered":"http:\/\/www.friedyoda.com\/noisecast\/?p=8002"},"modified":"2023-12-15T09:59:45","modified_gmt":"2023-12-15T15:59:45","slug":"best-buy-gets-pissy-because-newegg-calls-it-like-it-is","status":"publish","type":"post","link":"https:\/\/www.friedyoda.com\/noisecast\/2011\/06\/best-buy-gets-pissy-because-newegg-calls-it-like-it-is\/","title":{"rendered":"Best Buy Gets Pissy Because NewEgg Calls It Like It Is"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Newegg TV 2011 Commercial # 1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nYk0dQrz3uc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Above is a television ad for NewEgg. You know that site, right? That site that computer geeks and nerds love because it&#8217;s got great prices on consumer electronics, with handy reviews from passionate and knowledgeable users who have used the exact product you&#8217;re searching for? Yeah, well, Best Buy thinks it&#8217;s complete <em>hogwash<\/em> that NewEgg users might know more than their obviously-superior hourly employees. So, they sent a <a href=\"https:\/\/www.facebook.com\/notes\/neweggcom\/best-buy-cease-desist\/10150330344693572\">cease and desist<\/a> letter. Read on for more.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Perhaps the best part of the cease and desist letter is when they get around to describing NewEgg&#8217;s, *ahem*, <em>creative interpretation<\/em> of Best Buy employees:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;The fake Best Buy employee is depicted as being slovenly and uninformed about computer products, in contrast to your employees who are portrayed as &#8216;experts.'&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Youch. I mean about the slovenly part. The rest is pretty much dead on, I&#8217;d say! In fairness, there&#8217;s always the exceptions, and occasionally I&#8217;ve had a good experience in a Best Buy store. But reputations don&#8217;t come out of thin air. Sorry if the truth hurts, Best Buy, but given your high turnover and generally lax standards on employees, I can&#8217;t say the ad&#8217;s far off the mark. And even if you have raised standards on what your employees should know, in principle, someone who&#8217;s spent months with a product is going to know more than someone who&#8217;s spent three minutes tops with every product.<\/p>\n\n\n\n<p>In the matter of the more verifiable disputes, however, Best Buy&#8217;s claim becomes even more tenuous after the mention of the depiction of their employees. In addition to Best Buy&#8217;s issue with what could debatable be considered a satire, they claim that the use of NewEgg&#8217;s GeekOn logo (as depicted on a t-shirt <a href=\"https:\/\/www.facebook.com\/photo.php?fbid=10150216997419168&amp;set=pu.5585759167&amp;type=1&amp;theater\">here<\/a>) causes consumer confusion because Best Buy, in various forms, also uses <a title=\"Geek Squad logo\" href=\"http:\/\/www.homotron.net\/images\/homotron\/geeksquad.gif\">the word &#8220;geek&#8221;<\/a>, a variant of the <a title=\"Power Tie Button\" href=\"http:\/\/stores.bestbuy.com\/834\/files\/2010\/01\/Geek_Squad_blacktie_Logo-300x132.jpg\">power button symbol<\/a>, and <a title=\"The color orange\" href=\"http:\/\/www.jessicaswanson.com\/wp-content\/uploads\/2010\/03\/GeekSquad.jpg\">the color orange<\/a>. By this logic, Best Buy should also be issuing C&amp;D&#8217;s to <a title=\"ThinkGeek\" href=\"http:\/\/www.thinkgeek.com\/\">ThinkGeek<\/a>, New York City-branded <a title=\"NYC Condom\" href=\"http:\/\/www.doobybrain.com\/wp-content\/uploads\/2010\/03\/NYC-condom-power-button-600x577.jpg\">condoms<\/a>, and <a title=\"Guidos\" href=\"http:\/\/www.who-sucks.com\/wp-content\/uploads\/icons\/\/2007\/07\/16g.jpg\">guidos<\/a>*.<\/p>\n\n\n\n<p>It&#8217;s not the first time a company has made a lawsuit out of <a title=\"Apple vs. NYC: What's really going on\" href=\"http:\/\/www.engadget.com\/2008\/04\/03\/apple-vs-nyc-whats-really-going-on\/\">a vague similarity<\/a>, and it certainly won&#8217;t be <a title=\"Sony Ericsson sues Clearwire for trademark infringement\" href=\"http:\/\/www.engadget.com\/2011\/01\/17\/sony-ericsson-sues-clearwire-for-trademark-infringement\/\">the last<\/a>. You&#8217;d be hard-pressed, though, to convince us that this isn&#8217;t just a simple matter of a little bruised ego on Best Buy&#8217;s part, with a side order of Mountain Out of A Molehill. Which, by the way, is a disgusting dish. Never eat that. Gross.<\/p>\n\n\n\n<p>*&nbsp;<em>&#8212; I&#8217;m on board with this, actually. I&#8217;d prefer all guidos cease and desist. Everything. Immediately. Forever.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Source: <a href=\"https:\/\/www.facebook.com\/notes\/neweggcom\/best-buy-cease-desist\/10150330344693572\">NewEgg Facebook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Best Buy throws a tantrum over NewEgg ad, claiming geek slander and logo theft. But who&#8217;s the real tech expert?<\/p>\n","protected":false},"author":21,"featured_media":8004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[738],"tags":[566,1523,286,1527,13,446,1528,1524,1525,1526],"class_list":["post-8002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ads","tag-best-buy","tag-computers","tag-infringement","tag-lawsuit","tag-newegg","tag-qq-more","tag-retail","tag-stores","tag-trademark"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/06\/09.jpg?fit=480%2C360&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pelghY-254","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts\/8002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/comments?post=8002"}],"version-history":[{"count":8,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts\/8002\/revisions"}],"predecessor-version":[{"id":21212,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts\/8002\/revisions\/21212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/media\/8004"}],"wp:attachment":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/media?parent=8002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/categories?post=8002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/tags?post=8002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}