{"id":4340,"date":"2011-04-09T15:00:42","date_gmt":"2011-04-09T20:00:42","guid":{"rendered":"http:\/\/www.friedyoda.com\/noisecast\/?p=4340"},"modified":"2023-12-05T06:58:16","modified_gmt":"2023-12-05T12:58:16","slug":"hyundai-takes-augmented-reality-advertising-to-the-next-level","status":"publish","type":"post","link":"https:\/\/www.friedyoda.com\/noisecast\/2011\/04\/hyundai-takes-augmented-reality-advertising-to-the-next-level\/","title":{"rendered":"Hyundai takes augmented reality advertising to the next level"},"content":{"rendered":"\n<p>While people are still just beginning to tap into the potential of augmented reality, Hyundai took a step back by using a good old projector-and-wall method for its latest viral marketing campaign. Location based? Google maps overlays? Pish posh, says Hyundai! Instead of using the old and weathered approach of projecting some image or message on the side of a building, Hyundai created an insane projector experience on a wall of a building that also included attaching a fully functional car to that wall and having a driver <em>walk down the wall and into the car<\/em>. And then the looks of shock and awe began from the audience below. Check out the video below for one of the coolest marketing campaigns ever!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hyundai Accent  3D Projection Mapping\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9f_raPIZ-fk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Source: <a href=\"https:\/\/jalopnik.com\/youll-never-believe-where-this-amazing-hyundai-commerci-5789420\">Jalopnik<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyundai takes viral marketing to a whole new level with its insane projector experience that includes a driver walking down a wall and into a car. Check it out!<\/p>\n","protected":false},"author":2,"featured_media":4342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[360],"tags":[912,601,951],"class_list":["post-4340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etc","tag-advertising","tag-augmented-reality","tag-hyundai"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/04\/035.jpg?fit=480%2C360&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pelghY-180","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts\/4340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/comments?post=4340"}],"version-history":[{"count":5,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts\/4340\/revisions"}],"predecessor-version":[{"id":20883,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts\/4340\/revisions\/20883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/media\/4342"}],"wp:attachment":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/media?parent=4340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/categories?post=4340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/tags?post=4340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}