{"id":3177,"date":"2011-03-22T09:28:02","date_gmt":"2011-03-22T14:28:02","guid":{"rendered":"http:\/\/www.friedyoda.com\/noisecast\/?p=3177"},"modified":"2023-12-03T15:02:46","modified_gmt":"2023-12-03T21:02:46","slug":"aggressive-pricing-for-rims-playbook","status":"publish","type":"post","link":"https:\/\/www.friedyoda.com\/noisecast\/2011\/03\/aggressive-pricing-for-rims-playbook\/","title":{"rendered":"Aggressive Pricing for RIM’s PlayBook"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n

Learning from Motorola’s questionable pricing point for their Xoom, Research in Motion has taken a play straight from Apple’s playbook (ha! get it?). Today, AppleInsider is reporting that not only has RIM announced a launch date (April 19th in the US and Canada) but they’ve matched the iPad 2’s pricing.<\/p>\n\n\n\n

The PlayBook is expected to launch at all US Best Buy stores starting at $499, the same as a Wi-Fi only 16GB. RIM has not only match Apple’s entry point but match each of it’s Wi-Fi only prices. Clearly RIM is hoping that their “professional grade” tablet will lure potential customers with higher spec-ed dual cameras and double the RAM; but it should be noted that Apple simply doesn’t play the spec game.<\/p>\n\n\n\n

All in all, the PlayBook’s aggressive pricing is needed in the flourishing tablet market and though I’m not fully convinced that a 7-inch tablet from a company I associate with my work phone can steal customers from Apple, they definitely are poised to compete in the non-iDevice market.<\/p>\n\n\n\n

UPDATE: <\/strong>Looks like Samsung isn’t letting the Galaxy Tab series be a total bust. Their new Galaxy Tab 10.1 will be taking it to the iPad (at least in terms of pricing) as well.<\/p>\n\n\n\n

\n

Samsung rolled out price points for both the 8.9 and the 10.1, which are due this summer. The 10.1 is in line to directly compete with the iPad 2 — it\u2019ll run at $499 for a 16GB Wi-Fi-only Galaxy Tab 10.1, $599 for a 32GB version, both available on June 8.<\/em><\/p>\n\n\n\n

via Appolicious<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n

Sources: AppleInsider<\/a>, Appolicious<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The BlackBerry PlayBook will launch with the same price as the iPad 2. RIM hopes their “professional grade” tablet will lure potential customers with higher spec-ed dual cameras and double the 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