{"id":2956,"date":"2011-03-17T16:15:32","date_gmt":"2011-03-17T21:15:32","guid":{"rendered":"http:\/\/www.friedyoda.com\/noisecast\/?p=2956"},"modified":"2023-12-01T11:52:46","modified_gmt":"2023-12-01T17:52:46","slug":"google-chrome-and-chromium-ditch-poke-ball-logo-opt-for-pastels-and-2d","status":"publish","type":"post","link":"https:\/\/www.friedyoda.com\/noisecast\/2011\/03\/google-chrome-and-chromium-ditch-poke-ball-logo-opt-for-pastels-and-2d\/","title":{"rendered":"Google Chrome and Chromium ditch Pok\u00e9 Ball logo, opt for pastels and 2D"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/03\/new_chrome_logos.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" data-attachment-id=\"2957\" data-permalink=\"https:\/\/www.friedyoda.com\/noisecast\/2011\/03\/google-chrome-and-chromium-ditch-poke-ball-logo-opt-for-pastels-and-2d\/new_chrome_logos\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/03\/new_chrome_logos.jpg?fit=1024%2C512&amp;ssl=1\" data-orig-size=\"1024,512\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"New Google Chrome and Chromium Logos\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/03\/new_chrome_logos.jpg?fit=602%2C301&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/03\/new_chrome_logos.jpg?resize=1024%2C512&#038;ssl=1\" alt=\"\" class=\"wp-image-2957\" title=\"New Google Chrome and Chromium Logos\" srcset=\"https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/03\/new_chrome_logos.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/03\/new_chrome_logos.jpg?resize=300%2C150&amp;ssl=1 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>If you happen to have downloaded the latest Google Chrome dev release from the other night then you probably noticed the biggest change in version 11.0.696.12: a new logo. The Chrome and Chromium logos both got a face lift into something less <a href=\"http:\/\/www.teamteabag.com\/wp-content\/uploads\/2008\/06\/glados.jpg\" target=\"_blank\" rel=\"noopener\">GLaDOS<\/a> and more Web 2.0 in the release, causing what may be perceived as a major brand disconnect. This isn&#8217;t the first time a company has changed its logo of one of its products to something more contemporary but when your product name evokes some sort of weight that must be symbolized by the logo, then a backlash might occur. Granted the backlash might not be a big <a href=\"http:\/\/www.bloomberg.com\/news\/2010-10-12\/gap-scraps-new-logo-after-online-backlash-will-return-to-blue-box-design.html\" target=\"_blank\" rel=\"noopener\">uproar<\/a> but it may be something that affects the perceptions of the consumer.<\/p>\n\n\n\n<p>The issue with the Chrome name is that you think of something lustrous, flashy, and polished when you hear it. Whether or not the Chrome browser itself is lustrous, flashy, and polished is up for debate but the browser itself definitely seems to be more focused on the minimal, the simple and the fast. This new logo does justice to these latter three qualities without a doubt, but does it embody the former three that are characterized by the name instead of the product?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Source: <a href=\"http:\/\/googlesystem.blogspot.com\/2011\/03\/new-chrome-logo.html\">Google Operating System<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Chrome&#8217;s revamped logo in version 11.0.696.12 has sparked debate about its alignment with the browser&#8217;s name and brand perception.<\/p>\n","protected":false},"author":2,"featured_media":2957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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