{"id":13823,"date":"2011-10-31T15:01:45","date_gmt":"2011-10-31T20:01:45","guid":{"rendered":"http:\/\/www.friedyoda.com\/noisecast\/?p=13823"},"modified":"2024-01-10T06:18:41","modified_gmt":"2024-01-10T12:18:41","slug":"apple-buys-third-mapping-company-apple-maps-coming-soon","status":"publish","type":"post","link":"https:\/\/www.friedyoda.com\/noisecast\/2011\/10\/apple-buys-third-mapping-company-apple-maps-coming-soon\/","title":{"rendered":"Apple buys third mapping company; Apple Maps coming soon?"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"3D Photorealistic Map Of New York City\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FK1W1A5HGy0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>It&#8217;s no surprise that Apple has been on the outs with Google for some time. Back in April, after it was revealed that Apple was tracking iPhone users to &#8220;build a crowd-sourced traffic database&#8221;, it was safe to infer that we would soon see the <a title=\"Apple\u2019s gathering of your GPS info is just the beginning of the end for the Google Maps era\" href=\"http:\/\/www.friedyoda.com\/noisecast\/2011\/04\/apples-gathering-of-your-gps-info-is-just-the-beginning-of-the-end-for-the-google-maps-era\/\">end of Google Maps on iOS<\/a>. Shortly after, rumors were quelled when Apple re-upped their contract with Google but as Search Engine Land suggest, this may have very well be a stop-gap until a totally Cupertino based map solution is available.<\/p>\n\n\n\n<p>That day seems more like an inevitability than ever before; Apple very quietly purchased 3D mapping company C3 Technologies over the weekend with very little buzz being stirred up. The Sweden-based C3 Technologies is most famous for providing 3D mapping for Nokia&#8217;s Ovi Maps, it&#8217;s safe to say that with Apple&#8217;s latest acquisition, Ovi Maps will be moving to Bing for their future mapping needs.<\/p>\n\n\n\n<p>The mapping technology developed C3 does appear head and shoulders above the competition&#8217;s offerings. In fact if you look at the video above, that&#8217;s the closest you&#8217;ll see the New York City skyline without taking one of those helicopter tours of the city (related: that&#8217;s one pretty 125-year-old Lady there). The attention paid to detail pays off dividends and is best summed up by the following:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>C3 uses modern camera equipment to capture as many as one image per second of the same object from up to 100 different angles. The images are then used to automatically reproduce the shape of the objects with very high accuracy. After that, an image processing software automatically drapes each shape with the texture chosen from the pictures of each object. The same process is being applied for all objects \u2013 buildings, houses, trees, and hills \u2013 the result is a seamless canvas of 3D-data where the resolution (8 to 12 centimeters per pixel) and quality is consistent over the entire model. This is the secret to C3 maps\u2019 realistic look compared to competitors\u2019 hand-made and cartoonish appearance \u2026<\/p>\n<\/blockquote>\n\n\n\n<p>That&#8217;s the kind of attention paid to detail that we&#8217;ve come to expect from Apple and any of their partners. It&#8217;s a ballsy move to be sure and it would be curious to see if there will be any backlash from Apple&#8217;s customer base if one day Google Maps (the service they&#8217;ve grown familiar with) is no longer available to them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Source: <a href=\"http:\/\/searchengineland.com\/apple-maps-inevitable-as-company-acquires-3d-mapper-c3-99074\">Search Engine Land<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple Maps coming? C3 acquisition heats up Google-Apple war! 3D maps on iPhone? Why Ovi Maps might switch to Bing &#038; what it means for you!<\/p>\n","protected":false},"author":13,"featured_media":13825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[738],"tags":[15,22,1042,1097,44],"class_list":["post-13823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apple","tag-google","tag-google-maps","tag-ios-apple","tag-iphone"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/10\/024.jpg?fit=480%2C360&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pelghY-3AX","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts\/13823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/comments?post=13823"}],"version-history":[{"count":6,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts\/13823\/revisions"}],"predecessor-version":[{"id":22955,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts\/13823\/revisions\/22955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/media\/13825"}],"wp:attachment":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/media?parent=13823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/categories?post=13823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/tags?post=13823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}