{"id":10927,"date":"2011-08-08T16:56:57","date_gmt":"2011-08-08T21:56:57","guid":{"rendered":"http:\/\/www.friedyoda.com\/noisecast\/?p=10927"},"modified":"2023-12-27T13:12:55","modified_gmt":"2023-12-27T19:12:55","slug":"today-in-badvertising-im-contractually-obligated-to-enjoy-this","status":"publish","type":"post","link":"https:\/\/www.friedyoda.com\/noisecast\/2011\/08\/today-in-badvertising-im-contractually-obligated-to-enjoy-this\/","title":{"rendered":"Today in Badvertising: &#8220;I&#8217;m contractually obligated to enjoy this.&#8221;"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"http:\/\/www.friedyoda.com\/noisecast\/2011\/08\/today-in-badvertising-im-contractually-obligated-to-enjoy-this\/party\/\" rel=\"attachment wp-att-10929\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"348\" data-attachment-id=\"10929\" data-permalink=\"https:\/\/www.friedyoda.com\/noisecast\/2011\/08\/today-in-badvertising-im-contractually-obligated-to-enjoy-this\/party\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/08\/Party.jpg?fit=637%2C348&amp;ssl=1\" data-orig-size=\"637,348\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Party Virgin Mobile\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&amp;#8220;Hey little girl. We&amp;#8217;re cool and young and hip.&amp;#8221;&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/08\/Party.jpg?fit=602%2C328&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/08\/Party.jpg?resize=637%2C348&#038;ssl=1\" alt=\"\" class=\"wp-image-10929\" srcset=\"https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/08\/Party.jpg?w=637&amp;ssl=1 637w, https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/08\/Party.jpg?resize=300%2C163&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/08\/Party.jpg?resize=602%2C328&amp;ssl=1 602w, https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/08\/Party.jpg?resize=180%2C98&amp;ssl=1 180w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><\/a><figcaption class=\"wp-element-caption\">&#8220;Hey little girl. We&#8217;re cool and young and hip.&#8221;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hey you know what&#8217;s funny? Poking fun of your competition, pointing out all their short comings, and even a little hint of self awareness. What borders on being a bit obnoxious is the constant pairing of a &#8220;cool, young, and hip&#8221; spokesperson with a the aged and bubbling &#8220;other guys.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PARTY\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GbP7wQBJ35E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sure it sounds like those &#8220;Mac vs. PC&#8221; ads that worked so well for Apple a few years back but this one doesn&#8217;t think minimalism is hip or young enough; Virgin Mobile decided to go the Jersey Shore route, complete with bad club music, muscle tees, and yes, fist pumping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How hip and cool and not all pretentious or douchey. Sure it seems like Virgin went the &#8220;safe&#8221; route by having their beautifully hip and young celeb couple (wait what?) &#8220;Sparah&#8221; (no, really? ARE YOU FUCKING SERIOUS) party it up at some club; but they made sure to include the arranged marriage like pairing that is pretty T-Mobile awkwardly paired with balding AT&amp;T. Sure we could stop there with the &#8220;ugh&#8221; factor but nothing sells cellphones quite like sexual harassment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pretentiousness that&#8217;s &#8220;Sparah&#8221; is one thing but a gritting through her teeth girl being harassed saying &#8220;I&#8217;m contractually obligated to enjoy this&#8221; is just, well, horrible. Then again, I&#8217;m old and maybe &#8220;contractually obligated&#8221; sexual harassment is cool and young.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"http:\/\/mashable.com\/2011\/08\/08\/virgin-mobile-ad-t-mobile\/\">Mashable<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover Virgin Mobile&#8217;s edgy ad featuring &#8216;Sparah&#8217;\u2014a blend of humor, self-awareness, and controversy in a hip vs. not-so-hip showdown. Is this the modern Mac vs. PC narrative?<\/p>\n","protected":false},"author":13,"featured_media":10929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[276],"tags":[412,1874,60,259,1875],"class_list":["post-10927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noisestash","tag-att","tag-badvertising","tag-rants","tag-t-mobile","tag-virgin-mobile"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.friedyoda.com\/noisecast\/wp-content\/uploads\/2011\/08\/Party.jpg?fit=637%2C348&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pelghY-2Qf","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts\/10927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/comments?post=10927"}],"version-history":[{"count":10,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts\/10927\/revisions"}],"predecessor-version":[{"id":22355,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/posts\/10927\/revisions\/22355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/media\/10929"}],"wp:attachment":[{"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/media?parent=10927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/categories?post=10927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.friedyoda.com\/noisecast\/wp-json\/wp\/v2\/tags?post=10927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}