
When all hope seemed lost for HD-DVD, there was a glimmer of hope that came to Microsoft and Toshiba’s rescue earlier today. Hollywood movie studios Paramount and Universal both squashed rumors hinting that they would switch over to Blu-Ray. Instead, they reinforced their stance next to HD-DVD amidst all the ship-jumping being performed by other major Hollywood studios.
Ken Graffeo, executive vice president of High Definition Strategic Marketing at Universal Studios Home Entertainment, reassured reporters that “this is just a rumor, both Universal and Paramount are continuing to produce movies in HD DVD.” When asked what plans were underway to combat the massive support Blu-Ray has received Graffeo revealed Universal and Paramount’s joint approach for keeping HD-DVD alive.
“We believe that both Universal and Paramount have a strong arsenal of quality films that will continue to play in HD-DVD’s favor. Both studios have decided on a joint-venture campaign to breathe life back into the superior high definition format. We have two motion picture heavyweights that will act as our front lines in this war, and we are confident that consumers will think twice before exclusively choosing Blu-Ray over HD-DVD.” Continue Reading »
Tags: Blu-Ray,
HD-DVD,
in time they will switch over,
khaaaan!,
Mr. Bean